Whitepapers
When you want to build trust using specialist research or unique data, writing a whitepaper can be the answer. Delving in deep, I transform your expert-driven knowledge and insight into an engaging and informative document your audience will want to read.
Build your credibility with B2B whitepapers
Writing a whitepaper may feel daunting, but I assure you the outcome will be exciting and positive. Working with your experts, I create an in-depth document that’s highly educational and yet easy to read.
As your B2B whitepaper writer, I help you shape the structure, review materials, and talk to subject matter experts. I can also carry out further research around the topic if required. Rest assured, we’ll have a clear and informed plan before I start writing.
Technology brands and other high value products with lengthy buying journeys can truly benefit from writing a series of whitepapers to nurture leads and build authority in their sector. And when you help prospective buyers deeply understand a complex topic, they’ll feel more confident about buying from you when it’s time to.
When I write your B2B whitepaper, “dry and dusty” doesn’t exist. By breaking copy into sections, using scannable sub-headings, creating call-out boxes, and suggesting where graphics would help, I create an engaging document they’ll want to share with colleagues.
So, over to you. Whether you have a specific whitepaper idea or want to discuss potential topics, I’m happy to help.
How it works
Fees for B2B whitepapers
B2B whitepaper word counts vary, as can research requirements. My starting fee assumes writing a 2,000-2,500-word whitepaper, including a modest amount of research. Should you have bespoke needs, please ask me for a quote.
Typical fee from £1,900.00 + VAT
Frequently asked questions
What’s the ideal length for a whitepaper?
B2B whitepapers are rarely less than 2,000 words, and they can be anything up to 12,000. But longer isn’t necessarily better. The best whitepapers deliver the optimal value you can using the information and insight you have access to.
How long will it take you to write my whitepaper?
When I become your B2B whitepaper writer, we discuss your timeframe and my availability. Once research is complete (including any required interviews), it usually takes me up to two weeks to create my draft. Clearly, this depends on the word count.
Are whitepapers and eBooks the same thing?
Not to me, but they’re often confused. Whitepapers are generally more technically in-depth, and research or data driven. For example, they might cover important research in a specific area or analyse key trends in unique data. Whitepapers generally assume the reader has a greater level of knowledge and is looking for deeper educational content.
B2B eBooks are ideal for mid-funnel education at a top level. They’re easy to read and avoid complex jargon.
In a nutshell, whitepapers help prospective buyers deeply understand a specific aspect of a complex product while eBooks help your audience get to grips with topics that influence their buying decisions.
Can you design my whitepaper as well?
I’m a B2B whitepaper writer, so I focus on the words. That said, I’ve seen countless published whitepapers, so I always write using a structure that suits their design.
Should you need a designer to create your final whitepaper, I know several trusted people and would be happy to refer you.
