Blog

This is where you’ll find my thoughts and advice about all things copywriting and content marketing. I continue to add new articles and build what I hope is a helpful and interesting resource for you.

19 content marketing mistakes to avoid

Stop risking business-limiting mistakes. I'll bet you’re making at least two of these blunders.

How “customer centric” content improves your ROI

Why your content will achieve far more when it focuses on your future customers.

How to harness thought leadership in your B2B content marketing

Thought leadership has become significant in B2B content marketing. Here are my thoughts on it.

3 copywriting errors software and tech companies make

While you get it, they might not. Don't let your brilliance hamper content impact.

23 ways to use your customer stories

You've created several amazing stories. Now discover how to use them for maximum return.

11 ideas for B2B articles

Blank page drama? Don't worry, here are 11 approaches to inspire your content planning.

Customer story or case study? Why the difference impacts your conversion rate

Customer stories and case studies are not the same thing. I want to explain why.

Customer stories – how to get them to say “yes”

You’ve identified a great customer story to tell. How do you ask your customer to get involved?

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