Turn your ‘complex' into ‘clear’ and move your dial Strategy | SaaS | Technology B2B content writer

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  • Attract
  • Engage
  • Motivate
  • Convert

Great content shortens your sales funnel

You’ve got an amazing product, but people don’t *get* it. Or you lack time and resources to achieve your B2B content dreams. And yet, customer-centric content moves your audience from problem-unaware to product-aware. If only you knew a freelance content writer who…

I'm Anna Metcalfe. I help B2B marketing teams build content libraries prospective customers trust. Stories they relate to, articles and eBooks that motivate them to choose you.

Work with me and have a strategic B2B SaaS and technology content writer exactly when you need her. On your team and poised to make a difference.

Contact me 

Anna Metcalfe | Freelance Content Writer | B2B Content Writer

She understood our (rather niche) business very quickly and delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.

- Alisa McPhail - Xelix-

Make more impact with StoryMore

Customer stories boost sales. But many businesses don’t repurpose them to achieve maximum return. That’s because it takes time you don’t have and know-how you wish you did.

StoryMore creates your customer stories AND your marketing assets.

Imagine the difference in your marketing. StoryMore is hassle-free and creates more impact with every story.

Learn More

Anna Metcalfe | Freelance Copywriter | B2B | Worcestershire

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Yep, all free. No catch. Just helpful stuff from a friendly freelance copywriter doing her thing.

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Content writing stuff that'll help you right now. From tips to make your words more powerful, to a fun website quiz. Keep an eye on this section as I'm keen to add more.

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Learn how customer research helps your content writing, and how to get your customers to say "yes" to telling their story. It’s a great place to hang out for wordy inspiration.