Turn your ‘complex' into ‘clear’ and move your dial Strategy | SaaS | Technology B2B content writer

Take your next step 

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  • Attract
  • Engage
  • Motivate
  • Convert

Great content shortens your sales funnel

You’ve got an amazing product, but people don’t *get* it. Or you lack time and resources to achieve your B2B content dreams. And yet, customer-centric content moves your audience from problem-unaware to product-aware. If only you knew a freelance content writer who…

I'm Anna Metcalfe. I adore helping B2B marketing teams build content libraries prospective customers trust. Stories they relate to, articles and eBooks that motivate them to choose you.

Have a strategic B2B SaaS and technology content writer exactly when you need her. On your team and poised to make a difference.

Contact me 

Anna Metcalfe | Freelance Content Writer | B2B Content Writer

She understood our (rather niche) business very quickly and delivered some outstanding customer stories that have gone on to move many opportunities in the right direction.

- Alisa McPhail - Xelix-

WordSmart: monthly bite-size support

If you’re a small, plate-spinning marketing team, my WordSmart package is perfect for you.

A monthly copy-editing and development service, I use my 25 years of copywriting to build on what you have, month by month. Budget-friendly and focused on your priorities, enjoy my support in bite-size chunks to steadily resolve your copywriting headaches and add oomph to your marketing.

I only support a few clients with WordSmart, so discover more, then ask about my earliest availability.

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Anna Metcalfe | Freelance Copywriter | B2B | Worcestershire

Get some free copywriting advice today

Yep, all free. No catch. Just helpful stuff from a friendly freelance copywriter doing her thing.

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Content writing stuff that'll help you right now. From tips to make your words more powerful, to a fun website quiz. Keep an eye on this section as I'm keen to add more.

Read my blog

Learn how customer research helps your content writing, and how to get your customers to say "yes" to telling their story. It’s a great place to hang out for wordy inspiration.