I know what you’re thinking
A bold claim, but it’s probably true. I’d guess you’re frustrated about the pace or quality of your content marketing plans and worried about finding a good-fit writing partner. Add to that, you’re flipping busy.
What if I could solve that for you?
With me on your side, you gain a bunch of engaging customer stories, or a steady stream of thought-provoking articles, or that whitepaper you’d no idea how to master. All without increasing your workload. In short, I help you build your reputation and connect with prospective buyers more easily.
Let’s start where you’re at and grow from there.
Anna Metcalfe? Hello, that’s me
Behind the melon name is me, the person who can transform your long-form content from ‘meh’ to ‘marvellous’.
Like most writers, I never set out to be one. At school I wanted to be a train driver (yeah, I know), then a teacher. Fast forward to university… I’m not sure how many train drivers have marketing degrees…
And so, I ended up marketing cheese. Stilton, mostly. Lots of tasting, lots of encouraging others to taste, and lots of dodging the fact I don’t like blue cheese (Cheddar’s my thing).
When we weren’t tasting, I wrote words. And this, I did like. A lot.
Before long, I’d chosen my own path to ‘go it alone’ helping businesses improve their marketing communication. Always with a healthy dose of words. Copy and content are crucial to every business – whatever size, shape, or genre.
That was back in 2000. Since then, my experience has racked up, as has my learning. You never stop, do you? I perfected new copywriting techniques, unravelled psychology, and honed my writing craft.
These days, I write in the world of B2B, with SaaS and technology familiar spaces. And I’ve discovered how people-focused content is so valuable for many companies. So, I now use my experience to turn their brilliance and stories into words that answer key questions and motivate their audience.
5 things you should know about me…
- Give me a spare hour and I’ll be on a hill
- I believe everything can be painted
- My office assistant has four legs
- I used to have a northern accent
- I hate being late. I also hate being early
How I can help you
Content writing
Unpack your expert insight, unique resources, and stories to create content that puts people front and centre. Hard-working, long-form pieces that’ll influence your B2B audience as they connect with your insight. Handling the heavy lifting, I arrange conversations, ask the questions, and draw out your value, before writing content assets you’ll feel proud to distribute.
Strategy
When you’re unsure who you’re talking to, what topics to cover, or which content assets to focus on, my strategic content planning support can help.
Monthly support
Juggling hard, you’d welcome a little support each month. WordSmart helps budget-conscious businesses improve their existing words in bite-size chunks.
