Articles
B2B buyers have questions, misunderstandings, and knowledge gaps. Effective articles start where they are and provide helpful insight in language they understand. The perfectly written article helps them move forward in their buying journey while building your credibility as a capable and trustworthy supplier.
Make every B2B article count
Each article you create is an asset to your business. It exists to support your communication goals for months (perhaps years) as you help prospective buyers build their knowledge and understand your value.
The most engaging articles include wisdom from your brilliant subject matter experts. I mean, what’s the point investing in a samey article anyone could knock up after a bit of Googling?
When you hire me as your B2B article writer, we’ll bounce ideas around to ensure a clear starting point. From there, I’ll complete any necessary calls and research, before crafting an article that’s on target for your audience.
Read a few B2B articles I’ve written or ask me to share something specific. Having supported businesses from many diverse sectors, you can feel confident we’ll perfect your next article.
How it works
Fees for B2B articles
My fees to write B2B articles depend on the research and conversations required before drafting the copy. I typically write 1,000-word+ articles that nurture your sales funnel and build brand authority. Should you have bespoke needs, please ask me for a quote
Typical fee £860.00 + VAT
Frequently asked questions
How long will it take you to write my B2B articles?
If you have a particular deadline, please let me know. Depending on my availability and the research (or calls) required, expect to wait a couple of weeks from receipt of brief for your draft copy. Larger B2B article writing projects take longer. Again, we’re always clear from the start.
What if I don’t like the article you write for me?
This is rare. But it does highlight the importance of providing a clear brief. I cannot mindread (yet).
If you’re not sure what you need, don’t worry, I’ll ask plenty of questions. So, please ensure you’re clear before I start.
When you receive your draft article, it’s normal to want some tweaks and revisions. That’s fine, it’s your article. I allow for up to two sets of amendments in my article writing fee and always work hard to ensure you’re happy with the final result.
Do you offer a discount for writing a volume of articles?
Writing B2B articles takes time. And 10 articles would take 10 times longer than writing one. So, whilst there can be opportunities for a discount, it’s not a given.
Talk to me about your budget at the outset. We may be able to find some economies or tackle your article writing needs in a different way so it fits your requirements.
Do you write short blogs?
If you’re looking for a volume blog writer, that’s not me. If you’re looking for a high-quality, people-focused B2B article writer, I’m happy to help you.
Can you just tidy up the article I’ve written?
“Tidying up” someone else’s copy is rather like adjusting a pair of trousers that don’t fit properly. It can take as much time as making them from scratch.
Whilst I’m always happy use your old B2B articles as resources to fuel new ones, I typically write from scratch… unless… you’re a WordSmart client, where enhancing what you already have sits squarely.
