eBooks
When your B2B product is complex, eBooks can help educate prospective buyers and arm them with knowledge to make a confident decision sooner. They’re also a great opportunity to highlight your expertise on a particular topic. Well-written and thoughtfully designed, B2B eBooks can help generate leads for years.
Be known for your fabulous B2B eBooks
Writing a B2B eBook is no small task. You have an idea, but it needs shaping out. There are conversations to be had and resources to dig into. Meanwhile, you have your job to do.
That’s why smart businesses involve B2B eBook writers – like me. Starting from where you’re at, we get clear on the scope and the task in hand.
My main piece of advice is this: choose a topic that truly matters to your target audience and create “must-read” content they’ll thank you for. Plus, appreciate their current level of knowledge and write in language they understand.
Well written and visually strong, B2B eBooks (whatever their size) deliver credibility in bucketfuls. They’re a starter for meaningful conversations and build trust in your business at pace.
Have you got any educational topics worthy of writing a decent B2B eBook?
How it works
Fees for B2B eBooks
B2B eBook word counts vary, as can research requirements. My starting fee assumes writing a 2,000-2,500-word eBook, including a modest amount of research. Should you have bespoke needs, please ask me for a quote.
Typical fee from £1,900.00 + VAT
Frequently asked questions
What’s the ideal length for an eBook?
B2B eBooks are rarely less than 2,000 words, and they can be anything up to 12,000. Longer isn’t necessarily better, though. You must write an eBook that fits your needs and delivers the value intended.
What makes the perfect B2B eBook?
As an experienced B2B eBook writer, I’ve seen endless shapes and styles. To create an eBook that’s perfect for your content marketing strategy you must nail the following:
- Know WHY you’re writing an eBook:
- What are you aiming to achieve?
- Who’s your target reader?
- Where are they in your sales funnel?
- Choose a topic that matters to your audience:
- Will they WANT to read it?
- What’s the value for them?
- Make your eBook easy to read:
- Use plain English and an engaging voice
- Have a clear structure with many distinct sections
- Incorporate graphics, images, and branding
How long will it take you to write my eBook?
When I become your B2B eBook writer, we discuss your timeframe and my availability. Once research (including any required interviews) is complete, it usually takes me up to two weeks to create my draft. Clearly, this depends on the word count.
Are eBooks and whitepapers the same thing?
Not to me, but they’re often confused. B2B eBook writing is ideal for mid-funnel education at a top level. They’re easy to read and they avoid complex jargon. Crucially, eBooks help your audience get to grips with topics that influence their buying decisions.
Whitepapers are generally more in-depth. For example, they might cover important research in a specific area. And they’re likely to assume the reader has a greater level of knowledge.
Can you design my eBook as well?
I’m a B2B eBook writer, so I focus on the words. That said, I’ve seen countless published eBooks, so I always write using a structure that suits their design: strong headings (and sub-headings), short sections, break-out areas, and so on.
Should you need a designer to create your final eBook, I know several trusted people and would be happy to refer you.
