B2B Copywriting

B2B Copywriting

Your product is hard to explain and your value isn’t clear. No problem, as a B2B copywriter, I’ve helped countless clients develop clear messaging and engaging copy that attracts the right audience and moves their business forward.

"Anna is a master of her craft. She puts so much time and effort into understanding your business, the brief you give her and messages that you want to get across and then produces first class copy."

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Gary Bell

Nettitude

Am I the B2B copywriter for you?

For over 25 years my B2B copywriting has supported countless happy clients. I’ve even written for several sectors I didn’t know existed.

SaaS, software, cybersecurity, technology, timber, construction, manufacturing, leadership coaching, recruitment… the list goes on (and on).

But you’re wondering what my clients have achieved. In a nutshell, clearer positioning, heightened brand awareness and authority, increased leads and sales – that’s what.

These days, I typically help clients ramp up their B2B content marketing. But after more than two decades as a B2B copywriter and marketer, I’ve also supported many strategy projects and completed a diverse collection of deliverables, such as copy for websites, email campaigns, presentations, and video scripts.

So, if you’re looking at this page, you probably appreciate the value of great B2B copy and feel ready to create some of that magic for your business.

How it works

Proposal

Before we start, I clarify your requirements. You may have a project brief for me or need help shaping this. I’ll often suggest adding some ‘discovery’ time to your project so we’re both clear. You’ll receive a detailed proposal and a transparent fee for your project.

Preparation

Before writing your copy, I’ll probably need to review existing content, have conversations with various subject matter experts, or complete some online research. This will be defined in your proposal and form my first step. I’ll keep you fully informed as I progress.

Planning and writing

Once we’re ready, I plan and draft your copy. You can sit back while I put my brain power and keystrokes into your new copy. Got a distinct tone of voice? Tell me and I'll sound just like you.

Review and approval

My fee includes up to two sets of revisions. Give me your feedback and I’ll ensure you’re delighted with the final copy. Then, it’s ready to start adding value to your marketing.

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Fees for B2B copywriting

My support as a B2B copywriter can take many forms, so it’s not possible to provide a single ballpark fee – that would be meaningless for us both. Once I understand what you need, whether a series of emails, website copy, or another deliverable, I can explain how I’d tackle your copywriting project and provide an accurate fee.

Frequently asked questions

What B2B copy can you write?

As a B2B copywriter with decades of experience, there’s little I haven’t written. While long-form content is my soft spot these days, I’m also happy writing your website copy, email campaigns, presentations, video scripts, and brochures. I don’t generally write short-form content, but I’m happy to chat through your project and see whether I can help or refer you to someone more appropriate.

Are there any industries you won’t write for?

My B2B copy has helped a diverse collection of business sectors over the years. I enjoy the variety and know how to get up to speed quickly. However, you won’t find me writing for any sectors that upset my moral compass. Unethical businesses would receive a firm “no thanks” from me.

Can you edit the copy we already have?

Whilst I’m always happy to use your old B2B copy as resources to fuel new words, I typically write from scratch… unless… you’re a WordSmart client, where enhancing what you already have sits squarely.