“Just give us the words.” Stop right there! You need a website copywriter.
You might be creating a fabulous new website or refreshing your existing site. Either way, you have SECONDS to gain the attention of your reader. Don’t lose their interest due to a confusing or dull message.
Great copy is a wise investment. As more and more businesses Google phrases such as: website content writer, the idea is catching on. Even the smallest business can raise their game by hiring an experienced freelance copywriter.
Words matter. They can be what converts your prospect into a customer. They can be the difference between ample leads and no leads.
A seasoned writer for websites will know how to identify the most valuable and interesting messages to your audience. They’ll know how to knit it all together in a voice that’s engaging and motivating. It’s the difference between a professional design and something you’ve quickly knocked up in Publisher.
I’ve worked on countless websites and liaised with countless client web agencies. I’ve made a difference to many businesses and can help your business too.
To anyone who thought they could write the content of their website... don't bother. It won't be as good as what Anna can do for you.- James King - Thrive Insurance -
How it works: hiring a website copywriter
From your initial contact, we’ll arrange a call by phone or video. Ahead of this, you'll receive my onboarding questions to get us started. After the call, I’ll confirm my fees, based on your specific requirements.
This stage varies by client. Ultimately, I need to gather everything necessary to create your copy. I might suggest:
- A call with the business owner or director to understand your product, background, and vision
- Some ‘customer insight’ work to fully understand your customers and the value you deliver
- Some basic or detailed keyword analysis (dependent on your requirements)
- Any further conversations required to gather the content to work from
Planning and writing
I now get to work. This is the bit you expect me to do. You’ll then receive draft copy in Word documents, ready to review.
My fees always include one set of amends. You’ll have time to review everything, giving me feedback before it’s finally approved.
You can now supply those elusive 'words' to your agency or put them on your website yourself. I’m always on hand to liaise with your marketing agency and check you’re happy with the end result. Final minor editing, once uploaded, is part of my service to you.
A single web page starts from £185.00 (+VAT), but I generally price for the project, including any discovery work required. Expect to pay from £1,600.00 for a six-page site, including a modest amount of discovery.
Got a website copywriting project looming?
Questions you might have
Should my web copy be different from my brochure?
People read websites very differently from brochures. For one, they don’t always read left to right. Many scroll and skim-read too.
You have seconds to draw them in. It’s so easy to click on your competitor instead. From your content writing, they must *get it* fast. It should be succinct and simple to read, broken into short paragraphs with good use of sub-headings. Nobody wants to be presented with a raft of dense words to digest.
Of course, when it comes to online articles, there’s a distinct difference. Should you want to hire me for that, check out my article writing services.
How much copy is best?
There’s actually no right or wrong answer to this. Most importantly, your reader must gain what they need or see where they can go next to learn more.
Yes, Google needs to understand what it's about, but don’t let that overshadow clear messaging for your reader. Write for your reader first. Always.
Think in terms of quality, not quantity. A typical, high-level (home, about, services) page might need just 200 words, or perhaps up to 700. Any more and your message could be too long and confusing. Elsewhere on your website, the situation might be different. It's all about user experience (UX).
Blogs can be much longer, and some businesses require long articles. There are always exceptions, so let me guide you.
Should my web copy be optimised?
If you’re focusing on ranking better on Google, keywords matter. You might feel you should optimise everything on your website. That's not always the case. My blog about optimising website copy discusses this further.
It can be typical to optimise high-level areas, and some of your blog posts. But there’s no law saying every single page must be optimised. As a website content writer, I’d urge you to focus on creating engaging copy first. There’s no point in getting the traffic only to confuse them with your message.
Can you create my meta data as well?
Meta titles and meta descriptions are important. Google uses meta titles to help understand the relevancy of your web page. Meta titles appear in search results to concisely inform your reader.
Should you want me to create these, I can include them in your project. If you want to get really serious about SEO, I’d recommend involving a specialist that I work with and they could also create your meta data.
Can you rewrite my existing web content?
I’m often asked this question. Here’s the thing. It generally takes as much time to recreate your existing copy as it does to write from scratch!
Asking a copywriter to revamp your website content is not the cheaper option. I’ve made many pairs of curtains in my life (don’t ask). I’d far rather start with fresh fabric and heading tape than unpick an old pair to make them fit better.
Looking at it another way, you might prefer my website copy audit service? I can review your current web copy and give you recommendations on how to make it better, without actually writing it myself. Just contact me to find out more.
Read my blog post: Essential tasks before writing your web copy
And this one: Is your about us page a missed opportunity?