Why website management services can improve your online presence
Thursday, June 30, 2016
So you have a website. But are you making the most of that opportunity or do you simply run out of time? What is the date of your “latest” blog post or news article? Is that 2016…or 2015 I wonder? Have you products yet to benefit from an online presence? Are your meta tags up to date? I can assure you you're not alone.
But with website management services increasingly available, you don't have to get bogged down on the day to day (or month to month) management of your website to enjoy a full and optimised online presence.
Optimising your content
First things first. Too many websites are built without optimisation in mind. A subject for another blog post I suspect, but essentially, this is developing the content and other aspects of the website to be totally in tune with the most important keywords for your industry or market.
Optimisation is a task that can be comfortably achieved by website management services and it can be a very effective way of priming your online presence to make you as visible as possible for the most relevant search terms.
So this can be an excellent starting point and a quick review of your website can establish exactly what is required.
Developing fresh content
Once your website is in excellent order, think about how you can add fresh content on an ongoing basis. You might have started this with great enthusiasm and discovered that updating your website is consistently becoming a Friday afternoon job. Again, website management services can offer great benefit.
Whether it's a news section or a blog, advisory content or fresh landing pages as your product range grows, an outsourced support can tackle this at a speed to suit your own business. And all totally optimised of course!
Valuable fresh content is welcomed by Google and also extremely useful to integrate with other aspects of your marketing such as social media or email. It all helps to make your website more visible and more worthwhile for your readers; heightening the reputation of your company. After all, an outdated news page is a certain way to turn prospective customers off before they have even contacted you.
So don't get caught in the trap of believing that only you or an in-house colleague can manage your website. Website management services can effectively undertake some or all of the work for you, adding the value of SEO insight and copywriting skill that you might not have. That to me can be worth its weight in gold! If you’d like to learn more about how we could help you with our website management services, please do feel free to get in touch.