How to generate interesting blog post ideas
Friday, November 10, 2017
Blogs can work really well for all manner of businesses, so long as you know what to write and how to write it. These points often trip people up, so in this post, I’m going to discuss how you can continually generate some valuable blog post ideas that your audience will want to read and share.
Is it worth it?
Should we all get wrapped up in blog writing and what benefits can it offer your business? It’s a fair point and given that the objectives can vary depending on the type of business that you run, your blog should certainly deliver on some of all of the following:
- It should add valuable fresh content to your website, hopefully some of which is keyword optimised, contributing towards the search engines working harder for the visibility of your website on a wider range of search terms.
- It should allow you to demonstrate your field of expertise to your target audience and help them to better understand how your business might help them and add value.
- It should provide you with a continual supply of useful and engaging content that can be effectively incorporated into your email marketing and your social media marketing.
Start generating a bank of blog post ideas
The biggest challenge with managing a blog is keeping the post schedule going. You’ll help yourself by always looking ahead as much as you can. Many blog posts are not particularly timely and you can write them some time prior to when they are used – perhaps drafting in outside help to facilitate this. Such logic can then develop a “blog post bank”, ensuring that you will never be under pressure to urgently find something to post on your blog again!
Be clear on your target audience
So, back to the question of what to write. First, ensure that you’re clear on the profile of your target audience. It might sound blindingly obvious, but many businesses overlook this. It’s likely to be prospective customers where a business blog is concerned, and if you’re not sure what content might be valuable to them get into their mindset as much as you can. In fact, ask them if need be!
Next, use these questions to draw up a list of blog post ideas. Don’t just do this yourself though, involves colleagues too:
- What questions do your customers commonly ask you? Can any form the basis of a blog?
- What problems do your customers have? Can you solve any by way of an informative blog? This sort of content can be highly desirable to your target audience and demonstrates the relevance of your business to their needs.
- Can you draw on your personal or business expertise to offer advice on various areas of your market?
- Have you a strong opinion or insight that might be of value or interest?
- What about the other members of your team, what value can they add? Not all blog posts have to be written by or attributed to the same person. In fact, it can be more refreshing if they are not.
- Can you build on the character and culture of your company in a blog post or two? For example, profiles on the roles of key members of the team can be interesting if they are not simply self-promoting.
- The idea is to create a list of various content ideas that draw from all of these areas. Get them all down for now as you can fine-tune them as you go along.
Business blog posts are rarely about sales
You’ll understand by now that I would not advocate blog posts as a business sales tool. The best blog post ideas are of interest and even of help to your target audience. They contribute to you building up a broader picture around your business, your services and the expertise that you can provide. You want them to be read and shared amongst colleagues and across social media. You want them to offer constant reminders about your company and why you’re so great to do business with. Giving some decent thought to the content, and writing it well can deliver just this.