How to find the right marketing company


So you need some outside help. You need to find a decent marketing company that you can productively work with. A bit of thought at this point can really help you to select the right shape and size of partner for your specific needs.

Needle in a haystack

Search something like “marketing company” on Google and find no end of companies promising you the world. Where to start? We’d suggest that you start with some questions to yourself – such as these:

  • What skills are you actually looking for? Do you need guidance and help in your marketing or specific work undertaken?
  • Do you want a resource to work alongside or hand it all over to?
  • What sized budget do you have? A sizeable company will generally favour larger clients.
  • Have you considered a freelance marketing service or a smaller outsourced marketing resource?
  • Do you need to be within reach of the company or can you work together with less face-to-face contact?
  • Do you have a fixed idea of what this marketing company will look like?

Get talking

Having clarified what it is that you actually need, looking at marketing company websites is usually the starting point, unless you have any recommendations from word-of-mouth. Consider these points whilst browsing their website:

  • Is the marketing company doing a good job of marketing themselves?
  • Do you like the language and feel of the company? Does it fit with your style?
  • Does it suit your preference of larger corporate feel or perhaps more bespoke and personable? Different businesses require different styles of outsourced marketing resource.
  • Do they offer the skills you’re seeking?
  • Can you understand an overview of their background and experience?

Most importantly, do you like the look of them? If so, get on the phone or send them an email to get a conversation going. It won’t cost you a thing and will help your decision making no end.

Start with the right relationship

In my experience, hiring any sort of a marketing company is not just about skills. To ensure the best results, you have to like who you’re going to work with. They don’t need to be your best friend but you do need to feel that you can work well with them and that they understand what it is you require. Think about it, you need a balance of good skills and decent people – one or the other is no good!

If you put the thought and conversation in at the start, you should be able to make an informed and well-judged choice that suits your business style and your marketing needs. Don’t be a Friday afternoon job for a large city agency if you’re a more modestly sized business and don’t choose a marketing company if they cannot demonstrate the skills that you need.

Of course, if you have a project in mind and would like to test out your questions on me, I’d be only too happy to oblige. You might find that your search has just become much easier!