October 2018

Essential tasks before writing your website copy

10/24/2018

I write a lot of website copy and quite frankly, there can be more work to do before you start being creative. Think about decorating a room. It’s just the same. The quality of the finish is in the preparation. Your “finish” is a website that engages; and prompts action. So, here’s a list of those essential tasks.

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10 ways to make your business copy more powerful

10/5/2018

Your copy often comes before you. Whether on your website, in a sales letter or a brochure, people make assumptions about you (and your business), based on what they read. They assume your competences, your business style and your ability to help them. All before they have even engaged with you. There’s many simple tricks to make a piece of business copy far more powerful – delivering better results for you. Here’s ten that will make a significant difference to the performance of your business.

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