September 2018

When to use capital letters, and when not to


Love them or hate them, capital letters have their purpose. But increasingly, people are using them in the wrong places and as a copywriter, that grates. Whilst some instances are considered subjective, there are certain rules to follow. Does it matter? Well, I think so. It makes your copy far more credible and therefore, effective. Here’s some guidance.

read more

8 reasons hiring a copywriter helps even the smallest business grow


We can all write copy, surely? Granted, that’s one argument. But can we all write copy that engages, copy that motivates, copy that sells? No. And that’s why every business - even the smallest - stands to gain from hiring a copywriter. Let me explain.

read more