October 2017

5 ways your marketing can help to fill the sales funnel


Marketing is not sales. Sales is not marketing. But the two can and should certainly work to support each other. Without marketing, there would be much less awareness and understanding about your business. Without sales, there would be nobody to take a prospective customer through the sales funnel. In smaller companies, sales and marketing might be the responsibility of the same person, but it’s important to understand how they are working together.

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