Whilst some companies wish to take over the world, others have a far more specific target audience and that can often be in the locality of the business itself. This can also be a secondary audience that is easily overlooked with the temptation of looking further afield. In this post, I consider some useful and practical thoughts around getting the best out of your local marketing.read more
We all know companies that cannot see beyond the cost of marketing. Frustrating! There are many aspects of running a business that demand a cost and yet where marketing is concerned, the value or return on that investment that be huge if the work is carefully targeted and the budget not wasted. Read more thoughts about this important issue.