February 2017

Why you can’t entirely hand over your marketing


When, like me, you have carried out freelance marketing for long enough, you’ll come to realise that there are two types of client – more actually, but two that I’m going to highlight in this post. The first type sees marketing as something that someone “does”, whilst the second type understands that marketing cannot be achieved in isolation and needs to be fully integrated into all aspects of the business – whatever its size.

read more