January 2017

The art of accurate marketing data management


In today’s world of marketing, data, and we’re mainly talking prospect contact data here, is a key tool to use – so long as it’s accurate! So many companies become fixated on building up large databases of prospects but if the data is not correct, any work you do with it becomes worthless.

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New Year, New Marketing Challenge


Happy New Year! We’re all renewed after the Christmas break. We’ve over indulged, we’ve laughed – possibly cried, even screamed. Now it’s time to start afresh with a new lease of life. And that could well mean your business marketing too. Here’s some thoughts on where to start.

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