March 2016

The value of customer satisfaction surveys


Do you know what your customers think of you? Really? Honestly? We discuss why going back to basics can achieve a meaningful customer satisfaction survey for your business, instead of always relying on the latest online or technological answer.

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How to optimise your content marketing


With “content marketing” becoming a well-used phrase these days, it’s clear to see that it has a key place in marketing generally; whether for timber or tableware. So let’s take a quick look at what it is, how it fits amongst the marketing mix and how best to optimise your efforts.

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