February 2016

Trade exhibitions – still worth it?


Two things seem to be happening in the trade exhibition world these days. Many companies are choosing to exhibit less and the price of exhibiting is on the up. In excess of £500 per square metre is not uncommon. So is the opportunity still there for you to make good, cost effective use of a trade exhibition or should you spend your budget elsewhere? 

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The thing about B2B Marketing


Marketers have a canny knack of making things unnecessarily complicated. I'm hopefully about to undo all of that for many and dispel a number of myths about the differences between B2B marketing and B2C marketing.

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