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HTML or plain-text email: which gets better results?

It’s a question that often gets asked. And if you want the short answer, there’s not a definitive one. I’m not going to get techie here, but I am going to consider different email formats in terms of marketing effectiveness for your business. And that might help you.

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Where do we go from here?

Is it down to the lake, I fear? No, that’s a song lyric. I mean with our work together! It’s a question I’m often asked. So, whilst every client is different, I’ll give you a rough idea. The best answer is ALWAYS just to get in touch with me.

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Social proof: right and wrong ways to use it

It was an ordinary family meal. We were catching up, exchanging news and generally having fun. Then someone mentioned mattresses…wondering how that has anything to do with social proof? Read on…

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What a new keyboard teaches you about change

It’s funny where your clarity of thought can come from. For me, a new keyboard highlighted something that we all fear at some point…change. And this is what I want to discuss. Because we must all manage it in our marketing.


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How much do freelance copywriters charge?

Good question! And one that I get asked A LOT. I’d love to say something direct, like “£362.80.” But there’s no immediate answer that’s meaningful for you. So, I’m giving this question the thought it deserves. My post should provide plenty of clarity for you.

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Top tips for price communication

Does talking price make you uncomfortable? Do you fear they’ll think your prices are too high and not do business with you? Stop creating a hurdle to jump over. Here’s some sound advice to help you handle the communication of your prices better.

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How age adds value to a copywriter

There are many things that get better with age. Fine wines, a decent cheese, children. I’d like to add copywriters to that group. In this blog, I’ll explain why there is so much more to gain from hiring an (ahem) older copywriter.

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6 reasons your copy might not be working

It’s easy to create words to fill the page. It’s much harder to create words that effectively convey your message or prompt action. And in business, that’s what you want to do, right? Here’s a list of the most common problems I see in copy; from my past clients and the wider world.

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Why I hate excessive exclamation marks

You know the type of copy. We’ve all read it. “This is a great special offer! We’re here to help! Call us now!!” Whilst liberal use of exclamation marks can be forgiven in personal emails and social posts, what about business copy? I have a point of view. Read on to hear it.

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14 easy low-cost marketing ideas

The end of the year is in sight. And your marketing budget for 2018 might be on its last legs. There are plenty of low-cost marketing actions you can take. Are you capitalising on these 14 simple ideas? Some might be obvious; others, not so.

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