Insights

I’ve seen it many times. Whilst it started well, your key message can all-too-often become rather muddled as your business expands. The result? Confused employees and customers, which affects the performance of your business. Read how to recognise and address this issue, ensuring that everyone knows exactly what your business does.

You have pantone references for your corporate colours, style guides for the use of your logo. But what about some clarity around your “voice”? In this post, I consider why a consistent voice is important and what elements can help you to achieve this.

Remember the 24^th and 25^th May? We grimaced as our inboxes groaned beyond belief. Privacy policy updates and eleventh-hour requests for consent ahead of GDPR kicking in. Has the EU just killed off email marketing? Not likely – and nor should you. Here’s why.

Would you invest in a piece of equipment and never work out how to use it? I doubt it. The same can be said for your website. Simply having one is no guarantee that the phone will ring and your inbox will fill up with enquiries. The thorny subject of website optimisation can be complex, whilst the goal posts continually change. But amongst it all, there’s some sound and practical advice that you can harness to make your website more appealing to Google. Here’s my take on a few of these issues.

I’m a freelance marketer. I’m also a freelance copywriter. If you want maximum effect, the two go perfectly hand-in-hand. This post will explain why.

It’s really useful to take time and stand back from it all once in a while and ask yourself if your business is actually making the right impression amongst your target audience. Here’s a few helpful points to ponder.

We all want to talk, and marketers are certainly no exception. Communicating key messages is a fundamental part of any marketing department. But are you sure that those messages are being understood as you intended? Here’s some points to consider.

Blogs can work really well for all manner of businesses, so long as you know what to write and how to write it. These points often trip people up, so in this post, I’m going to discuss how you can continually generate some valuable blog post ideas that your audience will want to read and share.

Marketing is not sales. Sales is not marketing. But the two can and should certainly work to support each other. Without marketing, there would be much less awareness and understanding about your business. Without sales, there would be nobody to take a prospective customer through the sales funnel. In smaller companies, sales and marketing might be the responsibility of the same person, but it’s important to understand how they are working together.

I recently filled many large pans with water, having received a message about limited water supply for the next six hours due to a fault in the supply. Smiling to myself, I remembered that the logic really does work – when it’s running out, you are much more inclined to think that you need it! And the same logic is often used very successfully in marketing, across a variety of industries.