My blog: advice, insights, and musings

Like me, you’ll be bombarded. Daily. Whilst you’ll glaze over many emails, websites and social media posts, some will grab your full attention. Ever wondered why? And what you can learn to help your own business? My post shows you how to increase the odds of engaging your reader with your words.

Whilst placing a paid advert in a magazine is always an option, few businesses get involved in editorial opportunities. And yet, they can be more credible and cost less! Have you got plenty to say? Ever asked the question: how do you get featured in magazines? You'll find this post interesting then.

I know how it is. When your order book is full, it feels great. You’re busy getting stuff out the door. No time for prospecting now! But that’s exactly when you should be doing something. Otherwise, a deadly famine might be on the way. Here are some practical thoughts on developing a regular prospecting system that operates even when you’re stacked out.

Many businesses intermittently prospect for business when they're not too busy. But your potential new customers might not need your products right now. And then you forget to follow up. The prospect becomes dead again. I want to explain how email nurturing can add value to your reputation and keep in touch until the prospect is ready to buy your product.

Well blimey, that’s a blinding question to answer. A rising trend in business copy, let’s take a look at what slang is and the benefits it might offer your copy - when incorporated in the right way.

You might have heard about the “power of the case study”. But how do you write a story that engages and motivates your audience? In this post, I’ll explain the value of case studies and give you a simple framework to build from.

It’s a question that often gets asked. And if you want the short answer, there’s not a definitive one. I’m not going to get techie here, but I am going to consider different email formats in terms of marketing effectiveness for your business. And that might help you.

Is it down to the lake, I fear? No, that’s a song lyric. I mean with our work together! It’s a question I’m often asked. So, whilst every client is different, I’ll give you a rough idea. The best answer is ALWAYS just to get in touch with me.

It was an ordinary family meal. We were catching up, exchanging news and generally having fun. Then someone mentioned mattresses…wondering how that has anything to do with social proof? Read on…

It’s funny where your clarity of thought can come from. For me, a new keyboard highlighted something that we all fear at some point…change. And this is what I want to discuss. Because we must all manage it in our marketing.