Insights

It’s funny where your clarity of thought can come from. For me, a new keyboard highlighted something that we all fear at some point…change. And this is what I want to discuss. Because we must all manage it in our marketing.

Good question! And one that I get asked A LOT. I’d love to say something direct, like “£362.80.” But there’s no immediate answer that’s meaningful for you. So, I’m giving this question the thought it deserves. My post should provide plenty of clarity for you.

Does talking price make you uncomfortable? Do you fear they’ll think your prices are too high and not do business with you? Stop creating a hurdle to jump over. Here’s some sound advice to help you handle the communication of your prices better.

There are many things that get better with age. Fine wines, a decent cheese, children. I’d like to add copywriters to that group. In this blog, I’ll explain why there is so much more to gain from hiring an (ahem) older copywriter.

It’s easy to create words to fill the page. It’s much harder to create words that effectively convey your message or prompt action. And in business, that’s what you want to do, right? Here’s a list of the most common problems I see in copy; from my past clients and the wider world.

You know the type of copy. We’ve all read it. “This is a great special offer! We’re here to help! Call us now!!” Whilst liberal use of exclamation marks can be forgiven in personal emails and social posts, what about business copy? I have a point of view. Read on to hear it.

The end of the year is in sight. And your marketing budget for 2018 might be on its last legs. There are plenty of low-cost marketing actions you can take. Are you capitalising on these 14 simple ideas? Some might be obvious; others, not so.

Look around the internet and you’ll quickly find many dull About Us pages. Third person timelines of the company growth. Detailed explanations of the organisational structure. If this is you, you’re missing a trick and I’ll explain why.

You’ll have customers. You might have them logged in a CRM system. Name, address, email, customer type, products purchased. But do you know them? In this post, I’ll explain how you can get to know your valuable customers better. And why this will help you grow your business.

I write a lot of website copy and quite frankly, there can be more work to do before you start being creative. Think about decorating a room. It’s just the same. The quality of the finish is in the preparation. Your “finish” is a website that engages; and prompts action. So, here’s a list of those essential tasks.