Insights

We expect toddlers to ask umpteen questions daily (and they do). But what about adults? Shouldn’t they know the answers by now? Turns out, asking questions IS a good tactic when you’re older. And us copywriters are old hands at it. For good reason.

SEO, keywords, metadata, H1 tags. Does it wear you down? This post is for you. I’m not going to talk *tech*, I want to get some perspective on the issue of optimising web copy to please the likes of Google. Is it essential, optional or a happy balance? Read on.

I want to tell you a story about writing case studies. A client of mine wanted to create some fresh material. Current articles were terribly outdated. And so, they decided to gather their own content from the first customer. After all, it was their customer and they just needed their salesman to ask for a few more details, surely?

I tested some automated software on my Twitter account recently. And it got me thinking. How much automation is too much? And will automation water down, or even remove, our authenticity? As businesses and, dare I say it, as people. Let me explain…

You’ll know about blogging. You might even do it. But how often should you be posting to make a difference to your business? I’m going to take a practical look at that question for you in this post.

Like me, you’ll be bombarded. Daily. Whilst you’ll glaze over many emails, websites and social media posts, some will grab your full attention. Ever wondered why? And what you can learn to help your own business? My post shows you how to increase the odds of engaging your reader with your words.

Whilst placing a paid advert in a magazine is always an option, few businesses get involved in editorial opportunities. And yet, they can be more credible and cost less! Have you got plenty to say? Ever asked the question: how do you get featured in magazines? You'll find this post interesting then.

I know how it is. When your order book is full, it feels great. You’re busy getting stuff out the door. No time for prospecting now! But that’s exactly when you should be doing something. Otherwise, a deadly famine might be on the way. Here are some practical thoughts on developing a regular prospecting system that operates even when you’re stacked out.

Many businesses intermittently prospect for business when they're not too busy. But your potential new customers might not need your products right now. And then you forget to follow up. The prospect becomes dead again. I want to explain how email nurturing can add value to your reputation and keep in touch until the prospect is ready to buy your product.

Well blimey, that’s a blinding question to answer. A rising trend in business copy, let’s take a look at what slang is and the benefits it might offer your copy - when incorporated in the right way.