14 easy low-cost marketing ideas

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The end of the year is in sight. And your marketing budget for 2018 might be on its last legs. There are plenty of low-cost marketing actions you can take. Are you capitalising on these 14 simple ideas? Some might be obvious; others, not so.

1. Reassess your email signature

Simple as it sounds, what comes after your name on every email matters. Is your branding clear? Do you want to highlight a link to your corporate video? Social media links visible? New product to highlight?

We all glance at an email signature. It’s free to use and you can change it whenever you want.

2. Give them something extra

Delivering products to customers? Why not surprise them. You might pop in some free samples, a creative special offer or even a short feedback questionnaire on a reply-paid postcard. Get more back from the delivery cost.

3. Create more videos

If you sell a range of products, create lots of new, useful content with instructional or review videos. It’s not complicated, and a great way of showcasing complex products. Keep them short and use a colleague that likes being behind the camera.

4. Create a poll or survey

It’s so easy to do these days. Integrate a poll in Mailchimp, link to SurveyMonkey or drop something into your Facebook feed. Make the poll fun and industry relevant - you might then create further content out of it. Focus on research and you might gain some valuable market intelligence.

5. Ask for their questions

If you know the questions, you can supply the answers. So, ask your customers what they need to know – about your business or the industry. That might be via social media or email. Then create the answers to add to your blog or perhaps share on LinkedIn. It’s a great way to keep the conversations going. And low-cost marketing idea number 5.

6. Circulate old content that’s still valuable today

Perhaps you wrote a great advisory article a year ago. Unless it related to a particular time-frame, it’s probably still of interest today. Dig it out, brush it off and circulate it again. They won’t all have read it the first time around.

Here's one of my old posts from 18 months ago: But we've got nothing to say! How to develop quality content to promote your business

7. Get them recommending

One of the oldest tricks in the book, but still beneficial today. Ask your customers to recommend your products and services to others. Provide a small “thank you” to both parties if you like. People love to talk about the things they like, so prompt them to get chatting.

8. Create a competition

An easy and fun competition always makes us smile. Prove that you’re a friendly company to work with. The prize doesn’t need to be costly and might simply relate to your products or services. Just think about the value from your customers’ point of view.

9. Do more email marketing. Yes more

I’m not talking about complete bombardment. But there might be segments that you’re ignoring; automated campaigns that you’ve neglected. Review what you’re currently doing and challenge yourself to find three areas to improve.

10. Get closer to your existing customers

There’s an old saying that it’s cheaper to sell more to existing customers than to find new ones. It’s true. So, work out how you can get a bit closer to them and help them further. Plan an extra phone call or email. Ask them a question about a topical issue. Just make sure you get in touch.

Read my post: how to know your customers better (and why it matters)

11. Can you upsell?

Now, I personally hate that word. And I hate the many retailers that routinely try and sell me chocolate or cheap perfume at the till. But if you’ve sold someone a lawn mower, they might be interested to hear that you now offer a discounted servicing scheme. Or that you also sell lawn feed! You get the point. How else can you add more value to them?

12. Say hello to your lapsed customers

You might not have spoken for a year, but they still exist. And they did buy from you once. So, extend a hand and say hello. You might be surprised by the response. Circumstances can change over time.

13. Refresh your website copy

Times change. And so should your website copy. Give it a critical eye. Is it still relevant? Is it sufficiently clear and concise? Remember that you’ll have seconds when they initially land on your page. Focus on the benefits so that they know what’s in it for them instantly.

Read my post: 10 ways to make your business copy more powerful

14. Create a newsletter to keep in touch

Whether it’s email or snail mail (which can actually stand out these days), creating a structure to keep in touch will ensure that you do! Don’t try to over-achieve. Keep it to a frequency that you can manage. On a previous customer satisfaction survey that I carried out for a client, one customer said that no news would make him think they’d gone bust!


Sometimes in marketing, you just have to get on with it. And as demonstrated here, it needn’t cost a fortune. Can you put a tick by all these low-cost marketing ideas?