My blog: advice, insights, and musings

500 corporate speak.jpg

First or third person: which works best for business?

I hope I’ve not just taken you back to your English lessons. It wasn’t my intention. I try not to get too hung up on jargon – there’s more to life. But this one is worth your attention because it can make a real difference to your business copy. So, I’ll explain in a (hopefully) pain-free way.

read more

500 blogging.jpg

How to start writing great content (and stick at it)

There’s certainly no shortage of content these days. But there is a shortage of good content.

And for many businesses, it’s a little hit and miss when time allows. So, how about creating a focused plan and a productive habit that’ll help your audience like and trust you?

read more

500 old typewriter.jpg

Three great copywriting quotes (and what they mean)

I recently came across a fantastic little book called Instant Inspiration for Copywriters, by R. Scott Frothingham. It’s packed with thought-provoking quotes from eminent copywriters. And that’s it!

Many of the quotes tell a much bigger story, so I’ve selected three and given them more context. I hope you find this useful.

read more

500 article writing.jpg

How to write engaging articles (and content)

There’s no doubt written articles are essential for any B2B marketing strategy. And yet, so many businesses struggle to create engaging articles. According to the CMI, 65% know this. So, what on earth does an engaging article look like? In this post, I'll break that down into something practical you can follow.

read more

500 shopping.jpg

Why benefits are more compelling than features

There are many techniques to make your message more compelling. One is focusing on benefits instead of features. It’s a simple method, but many people remain confused about the difference. In this post, I’ll break it down and explain how to identify, and communicate, your benefits.

read more

500 stories.jpg

Why a good story (or two) can grow your business

Do you love a good story? Me too. Many are compelling and memorable. Have you made the most of your customers’ stories? They’re a powerful way to sell yourself – without selling. And right now, there’s a great opportunity to collect them. I’ll explain…

read more

500 support.jpg

How to help your customers weather the storm

Are you getting bombarded by (now) irrelevant messaging? Discounts from stores you can no longer get to? Incentives that seem rather, well, trivial in the grand scheme of things? There’s a BIG point to learn from this…

read more

500 copywriting 2.jpg

What does a freelance copywriter do?

Whilst you might feel the answer to this question is remarkably obvious, others will welcome a straightforward explanation. So, that’s exactly what I’m going to do in this post. I’ll illustrate the purpose of a freelance copywriter; what people like me actually do for you.

read more

500 why.jpg

Why good copywriters ask “why?” a lot

We expect toddlers to ask umpteen questions daily (and they do). But what about adults? Shouldn’t they know the answers by now? Turns out, asking questions IS a good tactic when you’re older. And us copywriters are old hands at it. For good reason.

read more