2020 hampered many things. It also accelerated countless others. Throw it all in the pot and we’re in the middle of rapid change – however you look at it.
So, where does this leave copywriting?
What with video marketing exploding, the march (race) of Artificial Intelligence, and attention spans plummeting, should I just pack my pencils away now?
I don’t think so.
Right now, having the best possible online presence is smart. With so many businesses working remotely your website is vital to ongoing communication and brand presence.
But just like the Forth Road Bridge, keeping your website in shape is a constant challenge. And that includes the copy.
Whether you’re creating a new website or looking to update an existing one, you’ll want to understand how much a website copywriter would charge.
I hope I’ve not just taken you back to your English lessons. It wasn’t my intention. I try not to get too hung up on jargon – there’s more to life. But this one is worth your attention because it can make a real difference to your business copy. So, I’ll explain in a (hopefully) pain-free way.
There’s certainly no shortage of content these days. But there is a shortage of good content.
And for many businesses, it’s a little hit and miss when time allows. So, how about creating a focused plan and a productive habit that’ll help your audience like and trust you?
I recently came across a fantastic little book called Instant Inspiration for Copywriters, by R. Scott Frothingham. It’s packed with thought-provoking quotes from eminent copywriters. And that’s it!
Many of the quotes tell a much bigger story, so I’ve selected three and given them more context. I hope you find this useful.
There’s no doubt written articles are essential for any B2B marketing strategy. And yet, so many businesses struggle to create engaging articles. According to the CMI, 65% know this. So, what on earth does an engaging article look like? In this post, I'll break that down into something practical you can follow.
Eh? Stay with me, there’s a clear connection, I promise. But first, I need to tell you a little bit about Margot and the *ahem* addiction we both share. This gets personal.
There are many techniques to make your message more compelling. One is focusing on benefits instead of features. It’s a simple method, but many people remain confused about the difference. In this post, I’ll break it down and explain how to identify, and communicate, your benefits.
Do you love a good story? Me too. Many are compelling and memorable. Have you made the most of your customers’ stories? They’re a powerful way to sell yourself – without selling. And right now, there’s a great opportunity to collect them. I’ll explain…
Are you getting bombarded by (now) irrelevant messaging? Discounts from stores you can no longer get to? Incentives that seem rather, well, trivial in the grand scheme of things? There’s a BIG point to learn from this…
