Insights

500 customers.jpg

How to know your customers better (and why it matters)

You’ll have customers. You might have them logged in a CRM system. Name, address, email, customer type, products purchased. But do you know them? In this post, I’ll explain how you can get to know your valuable customers better. And why this will help you grow your business.

read more

500 writing website copy.jpg

Essential tasks before writing your website copy

I write a lot of website copy and quite frankly, there can be more work to do before you start being creative. Think about decorating a room. It’s just the same. The quality of the finish is in the preparation. Your “finish” is a website that engages; and prompts action. So, here’s a list of those essential tasks.

read more

500 business copywriting.jpg

10 ways to make your business copy more powerful

Your copy often comes before you. Whether on your website, in a sales letter or a brochure, people make assumptions about you (and your business), based on what they read. They assume your competences, your business style and your ability to help them. All before they have even engaged with you. There’s many simple tricks to make a piece of business copy far more powerful – delivering better results for you. Here’s ten that will make a significant difference to the performance of your business.

read more

500 capital letters.jpg

When to use capital letters, and when not to

Love them or hate them, capital letters have their purpose. But increasingly, people are using them in the wrong places and as a copywriter, that grates. Whilst some instances are considered subjective, there are certain rules to follow. Does it matter? Well, I think so. It makes your copy far more credible and therefore, effective. Here’s some guidance.

read more

500 website launch.jpg

You’ve launched your new website. Now what?

If you’ve gone through the lengthy process of launching a new website, you’ll know the elation (and relief) that comes when it goes live! But that’s just the start of it. There are many ways that your website can, and should, work harder for you. Here’s a list of points to focus on after you’ve celebrated your launch.

read more

500 confused.jpg

How to keep your message clear when your business grows

I’ve seen it many times. Whilst it started well, your key message can all-too-often become rather muddled as your business expands. The result? Confused employees and customers, which affects the performance of your business. Read how to recognise and address this issue, ensuring that everyone knows exactly what your business does.

read more

500 inconsistent voice.jpg

Is your company voice consistent?

You have pantone references for your corporate colours, style guides for the use of your logo. But what about some clarity around your “voice”? In this post, I consider why a consistent voice is important and what elements can help you to achieve this.

read more

email marketing services.jpg

Given up on email marketing? You’re missing a trick.

Remember the 24th and 25th May? We grimaced as our inboxes groaned beyond belief. Privacy policy updates and eleventh-hour requests for consent ahead of GDPR kicking in. Has the EU just killed off email marketing? Not likely – and nor should you. Here’s why.

read more

500 website optimisation.jpg

Practical advice: website optimisation for better ranking

Would you invest in a piece of equipment and never work out how to use it? I doubt it. The same can be said for your website. Simply having one is no guarantee that the phone will ring and your inbox will fill up with enquiries. The thorny subject of website optimisation can be complex, whilst the goal posts continually change. But amongst it all, there’s some sound and practical advice that you can harness to make your website more appealing to Google. Here’s my take on a few of these issues.

read more