Insights

I want to tell you a story about writing case studies. A client of mine wanted to create some fresh material. Current articles were terribly outdated. And so, they decided to gather their own content from the first customer. After all, it was their customer and they just needed their salesman to ask for a few more details, surely?

I tested some automated software on my Twitter account recently. And it got me thinking. How much automation is too much? And will automation water down, or even remove, our authenticity? As businesses and, dare I say it, as people. Let me explain…

You’ll know about blogging. You might even do it. But how often should you be posting to make a difference to your business? I’m going to take a practical look at that question for you in this post.

Like me, you’ll be bombarded. Daily. Whilst you’ll glaze over many emails, websites and social media posts, some will grab your full attention. Ever wondered why? And what you can learn to help your own business? My post shows you how to increase the odds of engaging your reader with your words.

Whilst placing a paid advert in a magazine is always an option, few businesses get involved in editorial opportunities. And yet, they can be more credible and cost less! Have you got plenty to say? Ever asked the question: how do you get featured in magazines? You'll find this post interesting then.

I know how it is. When your order book is full, it feels great. You’re busy getting stuff out the door. No time for prospecting now! But that’s exactly when you should be doing something. Otherwise, a deadly famine might be on the way. Here are some practical thoughts on developing a regular prospecting system that operates even when you’re stacked out.

Many businesses intermittently prospect for business when they're not too busy. But your potential new customers might not need your products right now. And then you forget to follow up. The prospect becomes dead again. I want to explain how email nurturing can add value to your reputation and keep in touch until the prospect is ready to buy your product.

Well blimey, that’s a blinding question to answer. A rising trend in business copy, let’s take a look at what slang is and the benefits it might offer your copy - when incorporated in the right way.

You might have heard about the “power of the case study”. But how do you write a story that engages and motivates your audience? In this post, I’ll explain the value of case studies and give you a simple framework to build from.

It’s a question that often gets asked. And if you want the short answer, there’s not a definitive one. I’m not going to get techie here, but I am going to consider different email formats in terms of marketing effectiveness for your business. And that might help you.