Well blimey, that’s a blinding question to answer. A rising trend in business copy, let’s take a look at what slang is and the benefits it might offer your copy - when incorporated in the right way.
Friday, June 7, 2019
It’s a question that often gets asked. And if you want the short answer, there’s not a definitive one. I’m not going to get techie here, but I am going to consider different email formats in terms of marketing effectiveness for your business. And that might help you.
Friday, April 12, 2019
It’s funny where your clarity of thought can come from. For me, a new keyboard highlighted something that we all fear at some point…change. And this is what I want to discuss. Because we must all manage it in our marketing.
Tuesday, March 19, 2019
Good question! And one that I get asked A LOT. I’d love to say something direct, like “£362.80.” But there’s no immediate answer that’s meaningful for you. So, I’m giving this question the thought it deserves. My post should provide plenty of clarity for you.
Wednesday, February 20, 2019
Does talking price make you uncomfortable? Do you fear they’ll think your prices are too high and not do business with you? Stop creating a hurdle to jump over. Here’s some sound advice to help you handle the communication of your prices better.
Friday, February 1, 2019
There are many things that get better with age. Fine wines, a decent cheese, children. I’d like to add copywriters to that group. In this blog, I’ll explain why there is so much more to gain from hiring an (ahem) older copywriter.
Tuesday, January 15, 2019
It’s easy to create words to fill the page. It’s much harder to create words that effectively convey your message or prompt action. And in business, that’s what you want to do, right? Here’s a list of the most common problems I see in copy; from my past clients and the wider world.