How do we start?

It’s the most common question I’m asked (closely followed by ‘how much do you charge?'), so this page takes you through my typical process, step-by-step.

But no two clients are ever the same. They can have different starting points and different requirements. That’s why this is a guide. When you get in touch, we’ll create a plan that suits your needs.

Three steps to creating effective B2B copy




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Step 1: Get in touch

You can contact me by email ( or phone (01299 832161).

Please be as clear as you can about your business and the help you’re after. If you phone me, I might suggest we plan a quick Zoom call. This also means you ‘meet’ me before going ahead.

At this stage, I need sufficient detail to provide you with a costed proposal. Ideally, you'll have a brief for me. But don’t worry if you’re not quite sure what you need as I can help you work it out.

Most copywriters include some discovery work in their proposal (depending on the project), especially if they’ve not worked with you before. This might include reviewing existing marketing material, having an in-depth call with you or a colleague, and if required, carrying out customer insight work.

We'll discuss this at the outset, so you're clear.

Following our initial discussion, you’ll receive a costed proposal.

Want a quick idea of my pricing now? Please view my pricing page.


Step 2: I carry out the work

Now I take over the reins for you. We’ll have agreed a timeframe and you’ll know when I need your input. Aside from that, it’s down to me.

Writing your copy is just part of what I do. A typical project will include the following stages of work:

  1. Completion of any discovery work agreed
  2. Planning the copy structure
  3. If web copy, carrying out keyword research (if requested)
  4. Creative thought
  5. Writing the copy!
  6. Editing
  7. Submission of draft copy to client
  8. Revisions
  9. Final sign off


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Step 3: You receive your copy

I’m a stickler for deadlines. If I’m on time, I think I’m late!

And this plays into my business too.

You’ll receive your copy (on time) in a Word document unless we’ve agreed otherwise. You'll have approved it by now, so it’s good to go.

If you'd like me to help you format your copy, please say at the outset. I set up emails for some clients and involve a designer when artwork is required - perhaps for customer stories. And if it’s web copy, I can liaise directly with your web agency if that would help.

Please give me feedback - I want to ensure you’re happy. In fact, a recommendation on LinkedIn would be fabulous if you’re delighted.

And when you’re ready, we can do it all over again with your next copywriting project.


Three ways I can help you (there's more)


Ready to get started?

Contact me