I’ll let you into a little secret. Press editors are people. Real people with busy lives and rather full inboxes. Why do I tell you this now? Because it confirms why using a freelance press release writer might just do a better job of your press coverage.
These busy editors are looking for press releases that provide relevant and newsworthy information. Content that their own readers will find of value. And it can be like looking for a needle in a haystack when they check their emails every morning.
An experienced press release writer gets you noticed
We want them to spot and read your press release. So, let’s ensure the message suits their audience. Let’s give it a snappy and relevant title. Let’s get to the point in the opening paragraph. Let’s keep it structured, informative and well written…goodness me. Can you see why a freelance press release writer that does this for a living might be of value?
My experience spans many industries and a remarkable number of trade press titles. You’d be amazed how many there are – and they all want good quality news and editorial to publish. They would have blank, white pages if it were not for the likes of us. But let’s give them what they actually want and develop a relationship – even a friendship – that can benefit your business, and its press coverage, for years to come.
Why not send me an email? I promise you I read everything that comes into my inbox [crossing fingers behind back].