In a digitally dominated world, a beautiful brochure can stand out. To do such a task justice, you’ll need a brochure copywriter in addition to a designer. A well-written brochure will enhance your image and deliver a strong message…
…so, don’t let John in the office cobble the words together on a Friday afternoon!
Copywriting for a brochure is an entirely different animal to writing for the digital world. No Google. No scrolling. No fear of clicking elsewhere. Brochures hang around on desks - they look fabulous and compel interest. If you’re lucky, they get filed or prompt a phone call.
Good brochure copywriters are marketers too
Before we start, I’ll want to understand your target audience, the style of your business, the type of industry language used and the key purpose of your new literature. The first step is always to clarify the marketing objective for your shiny new brochure.
Working closely with you and your designers (or I can involve one of my own trusted designers), I will craft copy that shines light on your character and pinpoints your capabilities. Your brochure will speak for you and you need to be confident that it’s saying the right thing.
Whether it’s a one-page flyer or a “War and Peace” sized brochure, please get in touch to learn more about how my copywriting prowess can help you get the job done – and done well.