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Copywriting for coaches

You’re a qualified and experienced coach. So, why is it so damn hard to write words that attract great clients?

Because you’re a coach, not a copywriter!

(You should see my coaching skills…)

Like many small business owners, the enormity of running your business doesn’t hit you until you’re doing it. I know, I’ve been there. And to thrive, you need one humongous thing: compelling words that reflect your genius, personality, and value to prospective clients.

I’ve helped many coaches achieve this goal. My proven process extracts everything that’s great about you, forming it into words you’ll feel proud to stand behind.

Shall we put your hidden talents front and centre?

I attempted to write my own copy but found it hard to condense my passion into a few words. Anna transformed my scribbles into a clear message, and following a couple of conversations, captured my ‘voice’ and style exactly.

- Kate Jackson - Cast and Mint -

Lost in the coaching crowd?

Before they hire you, clients must truly believe in you. And let’s face it, there’s no shortage of coaches to consider these days, whatever your niche.

You need to stand out. But you’ve heard that old chestnut before.

How?

That's simple: by understanding your prospects, by being you, and by telling your story.

Are you guilty of these corkers?

  • Using the ‘royal we’ to sound bigger
  • Talking about what you do, not what they can gain
  • Having nothing much on your About page
  • Having a faceless website
  • Using a bloated explanation of your services
  • Using stiff, corporate words (often too long)

I could go on…

Instead, let me explain what I can achieve for you.

 

How I help you

First, I pondered all the copy I’ve created for coaches over the years. Next, I mused how they felt when they came to me. Then, I created three value-rich packages to help you transform your coaching business, word by word.

All you have to do is choose which one fits your needs.

 

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Package #1 Clarity

Let's get clear on your offer and value. Whilst we’re at it, let’s understand your clients better, too.

Not just who they are, but what's going on in their head - rationally and emotionally.

From there, you can rewrite your words, feeling confident you’re on track to be noticed by your ideal audience. (remember my Copy Audit service when you want my eyes on your words)

What we do together:

     > In-depth Teams call with me – up to 1.5 hours (you get a pre-call questionnaire to complete)

     > I complete 3 x snapshot calls with your clients – to understand their challenges and your perceived value 

     > I complete a brief review of your current marketing material (website, LinkedIn profile) and provide advice (by video)

What you get:

     > Recording of our Teams call

     > Report of recommendations (incl. customer call notes and video feedback on your marketing material)

My fee

£995.00+VAT 

 

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Package #2 Clarity and Transformation

Clarity is one thing, transformation another. Many coaches prefer me to create their attention-worthy copy.

First, we work through the Clarity activities. Then, I create words that make you shine. 

What we do together:

     > In-depth Teams call with me – up to 1.5 hours (you get a pre-call questionnaire to complete)

     > I complete 3 x snapshot calls with your clients – to understand their challenges and your perceived value

     > I complete a brief review of your current marketing material (website, LinkedIn profile) and provide advice (by video)

     > You review (and amend) my draft copy 

What you get:

     > Recording of our Teams call

     > Report of recommendations (incl. customer call notes and video feedback on your marketing material)

     > Website copy – home page

     > Website copy – about page

     > Website copy – service page

     > Website copy – contact page

     > LinkedIn copy – about section and headline

My fee

£2235.00+VAT

 

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Package #3 Clarity, Transformation, and Extras

Ready for lift-off? OK, let’s add another level – compelling evergreen content (with a cheeky 10% discount for you).

First, your clarity, then your transformation. Finally, I craft a customer story and a knowledge article for you to publicise widely. You’ll be flying high. 

What we do together:

     > In-depth Teams call with me – up to 1.5 hours (you get a pre-call questionnaire to complete)

     > I complete 3 x snapshot calls with your clients – to understand their challenges and your perceived value

     > I complete a brief review of your current marketing material (website, LinkedIn profile) and provide advice (by video)

     > Customer story – in-depth Teams with your client

     > Article – in-depth call with you or your knowledge holder

     > You review (and amend) my draft copy 

What you get:

     > Recording of our Teams call

     > Report of recommendations (incl. customer call notes and video feedback on your marketing material)

     > Website copy – home page

     > Website copy – about page

     > Website copy – service page

     > Website copy – contact page

     > LinkedIn copy – about section and headline

     > Customer story (including 10% discount)

     > Knowledge article (including 10% discount) 

My fee

£3570.00+VAT

  

Even though my business is not a large corporate, I knew I needed professional help to get the message right. I am so impressed with what Anna has done for my business. For my part it was pretty effortless, and to be honest, quite an eye opener. The questions she asked helped me get clear about my target audience too.

- Jackie Casey Consulting -

Made your choice? Got questions before you do?