My blog: advice, insights, and musings

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How to write email-opening subject lines

Because after all, having your email opened AND read is what you want, isn’t it? If they then DO something, better still.

Research suggests businesspeople receive 121 emails daily. Whatever the figure, it’s a lot.

Will they open every email? Of course not. Do you? That’s why subject lines matter so much. Let’s help yours achieve higher open rates.

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5 quick wins to revamp your website copy

Your website is your 24/7 salesperson. Great, we all need one of those. But are they doing their best for you?

Revamping your website copy can feel daunting. Those words aren’t just filling space, they’re motivating people to do something.

It’s never a five-minute job. Not even a five-hour job. So, here are five simple pointers to help you focus your effort.

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What’s conversational copy anyway?

Good question. And one I’m going to help you get your head round in this article.

It’s a term increasingly used by marketing teams – even in B2B businesses. That’s because more and more B2Bs are taking down their guard and coming across, well, more human.

Should you?

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Where will copywriting be in five years?

2020 hampered many things. It also accelerated countless others. Throw it all in the pot and we’re in the middle of rapid change – however you look at it.

So, where does this leave copywriting?

What with video marketing exploding, the march (race) of Artificial Intelligence, and attention spans plummeting, should I just pack my pencils away now?

I don’t think so.

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How much should you pay for website copy?

Right now, having the best possible online presence is smart. With so many businesses working remotely your website is vital to ongoing communication and brand presence.

But just like the Forth Road Bridge, keeping your website in shape is a constant challenge. And that includes the copy.

Whether you’re creating a new website or looking to update an existing one, you’ll want to understand how much a website copywriter would charge.

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First or third person: which works best for business?

I hope I’ve not just taken you back to your English lessons. It wasn’t my intention. I try not to get too hung up on jargon – there’s more to life. But this one is worth your attention because it can make a real difference to your business copy. So, I’ll explain in a (hopefully) pain-free way.

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How to start writing great content (and stick at it)

There’s certainly no shortage of content these days. But there is a shortage of good content.

And for many businesses, it’s a little hit and miss when time allows. So, how about creating a focused plan and a productive habit that’ll help your audience like and trust you?

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Three great copywriting quotes (and what they mean)

I recently came across a fantastic little book called Instant Inspiration for Copywriters, by R. Scott Frothingham. It’s packed with thought-provoking quotes from eminent copywriters. And that’s it!

Many of the quotes tell a much bigger story, so I’ve selected three and given them more context. I hope you find this useful.

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