What was the starting point?
Colt Precision is a small and forwarding thinking precision engineering company in Tewkesbury, Gloucestershire, born out of Colt Tooling that dates back to 1979. It was evident that Colt Tooling had no corporate identity to draw from and Colt Precision was keen to move forward as a high quality, precision engineering partner, with an image to match.
With no in-house marketing resource at all, Colt Precision asked Cantaloupe to get involved and to help them work through what they needed, before organising the creation of a brand new company logo to build from.
We thrive on great working relationships and that’s just what we have with Anna and Cantaloupe.- Director, Colt Precision -
What did we do?
You can never under estimate the importance of research and careful thought with a project such as this – even a small company will benefit from such attention. Far too many businesses leap in and wish they hadn’t in hindsight. With a fresh set of eyes and ears, Cantaloupe knew what questions to ask and what issues to consider in order to develop a clear brief, prior to any design work being undertaken.
We took a good look at the precision engineering market to understand the trends with regard to imagery, colours, fonts and styling.
We challenged the Colt directors to consider what their likes and dislikes were with regard to corporate identity, whether in the precision engineering industry or something entirely different.
We talked to them about their aspirations for the businesses and being a small company, took their own characters into account.
We looked carefully at the target market and considered its profile – what would they expect and how would they interpret the various elements of a corporate identity?
We considered the fact that males would over-index in terms of the people dealing with Colt Precision – this identity had to appeal first to a male eye, without alienating a female one.
We considered and discussed how a new logo would be practically used within the company – now and going forward.
Eventually, Cantaloupe was able to write a clear design brief which included a large amount of important forethought to allow for a smooth progression of the project.
Continuing to closely oversee the design project, Cantaloupe helped Colt Precision through the process of eventually choosing the right logo and identity for the new business. The final colours reflected both metal and water – two key operational elements, whilst the imagery demonstrated precision and the fonts, whilst more masculine in their nature, were also considered to be “metallic”.
Building further on this project, Cantaloupe is now helping Colt Precision to create a brand new website for the business, ensuring consistency in the styling and identity of the company that should stand it in good stead as it develops in the years to come.