Hiring a company for social media services is certainly becoming more common. Whether B2B or B2C, social media is here to stay and becoming an important part of the marketing mix. Social media budgets are projected to double over the next five years and even 70%1 of B2B marketers are now using some or all of the key social media networks.
But just how do you sensibly manage your social media presence and stop it taking over your life, or the workload of a colleague? And just what is effective use of social media, compared to just jumping in because you feel you have to? You might not possess the skills in-house or prefer to opt for a freelance social media service to work closely with your business.
It’s important to be clear on your objectives before making a start or developing your existing social media presence, focusing on the right networks for your audience; whether that includes Facebook, Twitter, Linked In, Instagram or other industry specific platforms.
Using our social media services, we can help you to establish a clear plan (whether large or small) and set up your pages and profiles for you if required. Going forward, we can in fact manage (or part manage with in-house involvement too) your social media activity for you. This tends to become part of an integrated communications plan so that content can be effectively used across many channels for maximum exposure.
1Content Marketing Institute