Be it for your website, blog, SEO, email marketing or social media, content is always in demand these days. With our content marketing services, we have a canny knack of finding the right words and coming up with inventive ideas to give you the voice and presence that you need across all manner of channels.
Content does actually have a point, demonstrated by the tremendous growth of content marketing in recent times. 77%1 of B2C marketers and 93%1 of B2B marketers say that they are undertaking some form of content marketing, the aim of which is generally to support the drive for sales. Indeed, 55%1 of B2B marketers are looking to increase their activity going forward.
Done correctly, content marketing creates awareness and understanding of your product or company amongst your target audience. It can develop your character and allow you essential interaction with prospective customers, whilst reinforcing relationships with existing customers.
Sometimes web agencies are tasked with content marketing services, but they might not have the skills to generate the necessary content in the right tone, or develop the ideas sufficiently. We’re always happy to work alongside an agency, if that helps you to get the results you require.
1Content Marketing Institute