Whilst the principles of marketing remain the same, whether you’re targeting a large consumer audience or a specific business area, B2B marketing will always benefit from involving those that understand the stresses and strains of this audience.
Whilst a consumer audience might be far more responsive on social media for example, it’s important to appreciate just how busy businesses can be. You need to approach them in the right way and with the right message. This can certainly differ from industry to industry and it’s really important to take the time to consider the situation carefully so that your marketing is effective, right from the start.
We’ve undertaken a huge amount of B2B marketing, whether it’s cheese, confectionery, timber, engineered parts, catering equipment or even website services. We work to understand the industry in question and establish the best way of marketing to your target audience. Some industries are very forward thinking whilst others are a little more traditional in their outlook. Success can be created in every type of B2B environment.
If you are looking for support with your B2B marketing, whether for an ad hoc project or on a more ongoing basis, please do contact us and we can learn more about your specific requirements.